Daniel Silverstein originally launched his brand, 100% NY, in 2010. Inspired by the concept of Zero Waste, Daniel realized that by incorporating this philosophy into his collection, he could create stylish clothes without wasting fabric. His mission ever since has been to model an approach he calls “considerate design.” Daniel’s visionary designs prove that you can wear environmentally friendly clothes and be fashionable at the same time.
Having recently re-launched the brand under his own name, Daniel continues to meld his distinctive aesthetic with the Zero Waste design techniques he has developed over the years. Using sustainable fabrics, only natural dyes, and a unique draping technique, Daniel strengthens his commitment to the environment with every collection he makes. With deep appreciation for his designs, and designing methods, Master & Muse by Amber Valletta is excited to include 100% NY in our collection.