VIVIENNE WESTWOOD – ETHICAL FASHION AFRICAN COLLECTION

Vivienne Westwood, a bona fide fashion icon and cultural revolutionary, once again breaks new ground with her Ethical Fashion African Collection. Ever since her days at the forefront of the Punk movement, Vivienne’s work has never ceased to be bold, cutting-edge, and consistently reflective of her passion to help save and heal our planet. The eclectic bags and accessories in the African Collection continue that tradition in Vivienne’s inimitable unwavering style, a style we hope to emulate – and promote – with Master & Muse by Amber Valletta.

The African Collection has been produced in collaboration with the Ethical Fashion Initiative (EFI) of the International Trade Centre, an organization which supports the work of thousands of women micro-producers from marginalized African communities. The designs are created using recycled canvas, reused roadside banners, unused leather off-cuts, and recycled brass; they’re produced in one of Nairobi’s biggest slums, where discarded padlocks and car pieces are collected then melted down. Living up to the label’s tagline, these bags truly are “Handmade with Love.” The African Collection, along with her new environmental initiative, the Climate Revolution, proves Vivienne is still capable of raising the bar for the fashion world.

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