Founded by Dutch NGO Solidaridad, KUYICHI was on the cutting edge of socially conscious fashion brands when it was launched back in 2001. They made their mark early when they introduced one of the very first lines of organic jeans, made from organic Tanguis cotton from Oro Blanco in Peru. In line with Solidaridad’s belief that fair and sustainable trade can be a powerful catalyst to reduce poverty, build communities and protect the environment, Kuyichi has sought to prove from the start that sustainability must be more than a trend. True to their mission, they have led the way in creating sustainable fashion from recycled cotton, recycled plastic bottles and alternative materials such as hemp and tencel. Kuyichi continually upgrades their production processes through collaboration, innovation, inspiration and transparency. At Master & Muse by Amber Valetta, we share Kuyichi’s desire to raise the bar for the fashion industry at large, one of many reasons we’re honored to include their brand in our collection.

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