behno

Shivam Punjya is the founder of Behno, a stunning new, ethical fashion line that is designed in their New York studio and “Made in India.” The collection’s structured lines, tailored details and luxurious fabrics invite fashion lovers to view garments from India in a new way – one that offers luxury and style without compromising values

Shivam created Behno as a response to a trip he took to India as a graduate student – he was both impressed by the beauty and quality of the textile work being done in India, and horrified at the poor working conditions – particularly of women, who make up more than half of the textile and garment workers in India. The 2013 collapse of Rana Plaza in Bangladesh, solidified his plan to create a fashion brand that would be different and set a new standard for factory workers. The Behno fashion brand emerged, along with “The Behno Standard – a mission to redefine the craft and character of what it means to say “Made in India,” and set strong guidelines for Indian factory manufacturing. Managed by the NGO, MSA Ethos, Behno factories improve the quality of life and safety of the women in the garment trade offering support in areas such as health care, family care, safety, and transportation.

Behno’s unyielding commitment to ethical garmenting and their cutting-edge yet timeless styling make them a perfect addition to the Master & Muse collection.

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